Other A2 videos
This video is impressive by location and camera angles, but the content lacks cohesion. The camera angles are effective, and showing the artist lipsyncing infront of planes and in an impressive location does keep the audience engaged. However, at times I think the lipsyncing with just the artist to the camera is a little too long, and other shots breaking it up may have been better. The iPhone technique that is used is amazing, with 3 different iPhones showing the same shot as before (artist lipsyncing), but from 3 iPhones, with different lyrics printed over them at times (40 secs-1 min). This is effective as it shows the lipsyncing shot, but at times one of the iPhones has different shots which establish the storyline better.